What is Chartered Institute of Marketing?
The Chartered Institute of Marketing (CIM) is a leading professional body for marketing professionals in the United Kingdom. Established in 1967, the CIM is a membership-based organization that provides a platform for marketing professionals to develop their skills, stay up-to-date with industry trends, and advance their careers.
History of the Chartered Institute of Marketing
The Chartered Institute of Marketing was founded by a group of marketing professionals who wanted to create a professional body that would provide a framework for marketing education and practice. The first members were appointed in 1967, and the organization has since grown to become one of the largest and most respected marketing bodies in the world.
Mission and Objectives
The Chartered Institute of Marketing has a clear mission and set of objectives that guide its activities. The organization’s mission is to "provide a framework for marketing education and practice, and to promote the development of marketing professionals." The objectives are to:
- "provide a framework for marketing education and practice": The CIM aims to provide a comprehensive framework for marketing education and practice, including courses, qualifications, and professional development programs.
- "promote the development of marketing professionals": The CIM seeks to promote the development of marketing professionals by providing them with the skills, knowledge, and expertise they need to succeed in their careers.
- "provide a platform for marketing professionals to develop their skills and stay up-to-date with industry trends": The CIM provides a platform for marketing professionals to develop their skills and stay up-to-date with industry trends, including through its annual conference, events, and publications.
Membership and Qualifications
Membership with the Chartered Institute of Marketing is open to anyone who is interested in marketing, including students, professionals, and entrepreneurs. To become a member, individuals must meet certain eligibility criteria, including:
- "be a member of a recognized marketing organization": Members must be a member of a recognized marketing organization, such as the Institute of Marketing or the Chartered Institute of Public Relations.
- "be a member of a recognized professional body": Members must be a member of a recognized professional body, such as the Chartered Institute of Marketing or the Institute of Marketing.
- "meet the eligibility criteria": Members must meet the eligibility criteria, which includes completing a recognized marketing qualification, such as a degree in marketing or a related field.
Qualifications and Courses
The Chartered Institute of Marketing offers a range of qualifications and courses that cater to different levels of experience and expertise. Some of the qualifications and courses include:
- **Chartered Marketing Practitioner (CMP): This is the highest level of qualification offered by the CIM, and it is designed for experienced marketing professionals who want to demonstrate their expertise and commitment to the profession.
- **Chartered Marketing Manager (CMM): This qualification is designed for marketing managers who want to demonstrate their expertise and commitment to the profession.
- **Chartered Marketing Executive (CME): This qualification is designed for marketing executives who want to demonstrate their expertise and commitment to the profession.
- **Foundation Diploma in Marketing: This qualification is designed for students who want to develop their marketing skills and knowledge.
- **Certificate in Marketing: This qualification is designed for students who want to develop their marketing skills and knowledge.
Professional Development Programs
The Chartered Institute of Marketing offers a range of professional development programs that cater to different levels of experience and expertise. Some of the programs include:
- **Professional Development Programme: This program is designed for marketing professionals who want to develop their skills and knowledge and advance their careers.
- **Mentorship Programme: This program is designed for marketing professionals who want to develop their skills and knowledge and advance their careers.
- **Training and Development Programme: This program is designed for marketing professionals who want to develop their skills and knowledge and advance their careers.
Benefits of Membership
Membership with the Chartered Institute of Marketing offers a range of benefits, including:
- **Access to exclusive events and conferences: Members have access to exclusive events and conferences, including the annual conference and the Marketing Awards.
- **Discounts on courses and qualifications: Members have access to discounts on courses and qualifications, including the Foundation Diploma in Marketing and the Certificate in Marketing.
- **Networking opportunities: Members have access to networking opportunities, including the Marketing Network and the CIM Professional Network.
- **Access to industry publications: Members have access to industry publications, including the Marketing Journal and the Journal of Marketing.
Conclusion
The Chartered Institute of Marketing is a leading professional body for marketing professionals in the United Kingdom. With a clear mission and set of objectives, the organization provides a framework for marketing education and practice, and promotes the development of marketing professionals. Membership with the CIM offers a range of benefits, including access to exclusive events and conferences, discounts on courses and qualifications, networking opportunities, and access to industry publications. Whether you are a student, professional, or entrepreneur, the Chartered Institute of Marketing is a great place to start your marketing career.
Table: Key Facts about the Chartered Institute of Marketing
| Category | Description |
|---|---|
| History | The Chartered Institute of Marketing was founded in 1967 |
| Mission | To provide a framework for marketing education and practice, and to promote the development of marketing professionals |
| Objectives | To provide a framework for marketing education and practice, to promote the development of marketing professionals, and to provide a platform for marketing professionals to develop their skills and stay up-to-date with industry trends |
| Membership | Membership is open to anyone who is interested in marketing, including students, professionals, and entrepreneurs |
| Qualifications | The Chartered Institute of Marketing offers a range of qualifications and courses, including the Chartered Marketing Practitioner (CMP), Chartered Marketing Manager (CMM), and Chartered Marketing Executive (CME) |
| Professional Development Programs | The Chartered Institute of Marketing offers a range of professional development programs, including the Professional Development Programme, Mentorship Programme, and Training and Development Programme |
| Benefits of Membership | Access to exclusive events and conferences, discounts on courses and qualifications, networking opportunities, and access to industry publications |