How to find the most searched keywords on YouTube?

Finding the Most Searched Keywords on YouTube: A Step-by-Step Guide

Introduction

YouTube is the world’s largest video-sharing platform, with over 2 billion monthly active users. With millions of hours of content uploaded every day, finding the most searched keywords on YouTube can be a challenging task. However, with the right strategies and tools, you can increase your chances of getting discovered by your target audience. In this article, we will guide you through the process of finding the most searched keywords on YouTube.

Step 1: Understand YouTube’s Algorithm

Before we dive into finding keywords, it’s essential to understand YouTube’s algorithm. The algorithm is constantly evolving, but here are some key factors that influence how YouTube ranks videos:

  • Watch time: Videos with high watch time are more likely to be ranked higher.
  • Engagement: Videos with high engagement (likes, comments, shares) are more likely to be ranked higher.
  • Relevance: Videos that are relevant to the search query are more likely to be ranked higher.
  • Audience: Videos that are targeted to the right audience are more likely to be ranked higher.

Step 2: Use YouTube’s Keyword Research Tool

YouTube’s keyword research tool is a powerful tool that can help you find the most searched keywords on the platform. Here’s how to use it:

  • Go to YouTube’s Keyword Research Tool: Go to the YouTube website and click on the "Tools" menu.
  • Select the "Keyword Research" option: From the dropdown menu, select "Keyword Research".
  • Enter your search query: Enter your target keyword or phrase in the search bar.
  • Get keyword suggestions: YouTube will provide you with a list of suggested keywords based on your search query.

Step 3: Analyze Your Keyword Suggestions

Once you have your keyword suggestions, it’s essential to analyze them to determine which ones are most relevant to your target audience. Here are some tips to help you analyze your keyword suggestions:

  • Use the "Relevance" filter: Use the "Relevance" filter to narrow down your keyword suggestions to those that are most relevant to your target audience.
  • Use the "Audience" filter: Use the "Audience" filter to target specific audiences based on demographics, interests, and behaviors.
  • Use the "Keyword Difficulty" filter: Use the "Keyword Difficulty" filter to determine the difficulty level of your target keywords.

Step 4: Use Tools to Analyze Keyword Competition

To determine the competition level of your target keywords, you can use tools like:

  • Google Keyword Planner: Google Keyword Planner is a free tool that provides you with keyword suggestions, competition data, and ad relevance scores.
  • Ahrefs: Ahrefs is a comprehensive SEO tool that provides you with keyword suggestions, competition data, and backlink analysis.
  • SEMrush: SEMrush is a comprehensive SEO tool that provides you with keyword suggestions, competition data, and backlink analysis.

Step 5: Use Tools to Analyze Keyword Performance

To determine the performance of your target keywords, you can use tools like:

  • Google Analytics: Google Analytics is a free tool that provides you with insights into your website’s traffic, engagement, and conversion rates.
  • Google Search Console: Google Search Console is a free tool that provides you with insights into your website’s search engine rankings, impressions, and clicks.
  • Ahrefs: Ahrefs is a comprehensive SEO tool that provides you with keyword suggestions, competition data, and backlink analysis.

Step 6: Use Tools to Analyze Keyword Intent

To determine the intent behind your target keywords, you can use tools like:

  • Google Keyword Planner: Google Keyword Planner provides you with insights into the intent behind your target keywords.
  • Ahrefs: Ahrefs provides you with insights into the intent behind your target keywords.
  • SEMrush: SEMrush provides you with insights into the intent behind your target keywords.

Step 7: Use Tools to Analyze Keyword Competition

To determine the competition level of your target keywords, you can use tools like:

  • Google Keyword Planner: Google Keyword Planner provides you with insights into the competition level of your target keywords.
  • Ahrefs: Ahrefs provides you with insights into the competition level of your target keywords.
  • SEMrush: SEMrush provides you with insights into the competition level of your target keywords.

Conclusion

Finding the most searched keywords on YouTube requires a combination of understanding YouTube’s algorithm, using YouTube’s keyword research tool, analyzing your keyword suggestions, using tools to analyze keyword competition, and using tools to analyze keyword performance. By following these steps, you can increase your chances of getting discovered by your target audience and growing your YouTube channel.

Tips and Tricks

  • Use long-tail keywords: Long-tail keywords are more specific and less competitive than general keywords.
  • Use keyword clustering: Keyword clustering is the process of grouping related keywords together to increase their relevance and ranking.
  • Use keyword variations: Using keyword variations can increase your chances of getting discovered by your target audience.
  • Use keyword synonyms: Using keyword synonyms can increase your chances of getting discovered by your target audience.

Common Mistakes to Avoid

  • Using irrelevant keywords: Using irrelevant keywords can decrease your chances of getting discovered by your target audience.
  • Using low-quality keywords: Using low-quality keywords can decrease your chances of getting discovered by your target audience.
  • Not analyzing keyword performance: Not analyzing keyword performance can decrease your chances of getting discovered by your target audience.
  • Not using keyword clustering: Not using keyword clustering can decrease your chances of getting discovered by your target audience.

By following these tips and avoiding common mistakes, you can increase your chances of finding the most searched keywords on YouTube and growing your YouTube channel.

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