How to Change Your Shopify Store Name: A Step-by-Step Guide
Are you planning to change the name of your Shopify store? Whether you’re rebranding, re-launching, or simply want to refresh your online identity, changing your store name can be a daunting task. But don’t worry, we’re here to guide you through the process.
Why Change Your Shopify Store Name?
Before we dive into the steps, let’s talk about why you might want to change your store name in the first place. Some common reasons include:
• Rebranding: You’re revamping your brand identity or expanding your product line.
• Re-launching: You’re rebranding your store as a new entity or re-launching an existing one.
• Moving to a new niche: You’re switching to a new product category or target audience.
• Problem with existing name: Your current name is causing issues, such as trademark infringement or online reputation problems.
How to Change Your Shopify Store Name
Changing your Shopify store name is a relatively straightforward process. Here’s a step-by-step guide to help you do so:
Step 1: Prepare Your Store for the Change
Before you start, take some time to prepare your store for the name change. This includes:
• Reviewing your brand identity: Update your logo, color scheme, and overall visual brand identity to ensure consistency across all platforms.
• Inform your audience: Let your customers, suppliers, and partners know about the upcoming name change and its reasons.
• Update your marketing materials: Revise your marketing materials, such as business cards, brochures, and social media profiles, to reflect the new name.
Step 2: Update Your Shopify Store Settings
Log in to your Shopify account and navigate to the Settings tab. Click on Store and select Edit store.
Step 2.1: Update Your Store Name
- New store name: Enter your new store name in the required field.
- Description (optional): Add a brief description of your new store.
- Meta title (optional): Update your meta title, which appears in search engine results.
- Meta description (optional): Add a brief description for search engine results.
- Submit and save: Click Submit and save to save your changes.
Step 3: Update Your Domain and Email Templates
Update Your Domain:
• Update your domain name with the new store name by contacting your domain registrar (e.g., GoDaddy, Namecheap, or Shopify’s Domain Manager).
• You’ll need to redirect your domain to your new store name. Most domain registrars offer this service.
Update Your Email Templates:
• Update your email templates to reflect the new store name and branding.
• Update all email templates, such as order confirmations, shipping confirmations, and password reset emails.
Step 4: Update Your Social Media and Online Presence
Social Media:
• Update your social media profiles (Facebook, Twitter, Instagram, etc.) to match your new brand identity.
• Inform your social media audience about the name change and its reasons.
Other Online Presence:
• Update your Google My Business listing, Yelp profile, and other online directories.
• Ensure consistency across all online platforms.
Step 5: Review and Test
• Review your store and website to ensure everything is updated correctly.
• Test your website and email templates to ensure they function as expected.
• Verify that your domain is correctly redirected to your new store name.
• Check for any errors or broken links.
Additional Tips and Considerations
• Trademark and legal considerations: Ensure you’re not infringing on existing trademarks.
• Domain name squatting: Be aware that someone else might try to capitalize on your new name by registering a similar domain name.
• SEO implications: Be cautious of potential SEO implications, as a name change can affect your search engine rankings.
Conclusion
Changing your Shopify store name can be a significant undertaking, but with careful planning and execution, it can lead to a fresh start and a stronger online presence. Remember to stay organized, prepare your store and audience, and carefully update your online presence. By following these steps and considering the tips and considerations provided, you’ll be well on your way to a successful store name change.