How Much is Klaviyo per Month?
Klaviyo is a popular email marketing and marketing automation platform designed for e-commerce businesses. With its wide range of features, this platform helps online store owners create targeted campaigns, send personalized emails, and boost sales. But how much does Klaviyo cost per month? In this article, we’ll break down the different pricing plans, features, and costs associated with Klaviyo.
Direct Answer: How Much is Klaviyo per Month?
Based on the official website, there are currently three main pricing plans offered by Klaviyo:
- Start at $99 per month (billed annually) for up to 2,000 subscribers
- Growth at $149 per month (billed annually) for up to 10,000 subscribers
- Enterprise (custom pricing for large businesses and enterprises)
Pricing Breakdown by Plan
Here’s a detailed breakdown of each plan’s features and pricing:
| Plan | Monthly | Annually | Subscribers | Features |
|---|---|---|---|---|
| Start | $99 | $999 | Up to 2,000 | Essential features, Basic integration, one user |
| Growth | $149 | $1,499 | Up to 10,000 | All Start features, advanced integration, 3 users |
| Enterprise | Custom pricing | Custom | No limit | Advanced features, dedicated support, multiple users |
Key Features by Plan
Each plan offers a range of features to help you achieve your marketing goals. Here’s a brief overview of what you can expect:
- Start Plan:
- Essential features for building and sending email campaigns
- Basic integration with e-commerce platforms
- One user license
- Growth Plan:
- All Start features
- Advanced integration with e-commerce platforms
- 3 user licenses
- Enterprise Plan:
- All Growth features
- Dedicated account management and support
- Multiple user licenses
Additional Costs
Keep in mind that the above prices are just the base cost. You may incur additional fees for:
- Custom implementation: Depending on the complexity of your setup, Klaviyo may require custom implementation, which can cost between $500-$5,000.
- Advanced features: Some features, like A/B testing and predictive analytics, may require additional fees (up to 10% of your monthly subscription).
- Oversubscription: If you exceed your allocated subscriber limit, you’ll need to upgrade your plan or pay a fee per extra subscriber (starts at $0.01 per subscriber).
Tips for Choosing the Right Plan
When selecting a Klaviyo plan, consider the following factors:
- Subscriber number: How many email addresses do you plan to manage?
- Features: What features do you need for your marketing strategy (e.g., A/B testing, predictive analytics)?
- Scalability: Will your business grow rapidly, making a need for more advanced features and support?
- Budget: What is your monthly budget for marketing automation and email marketing?
Conclusion
Klaviyo offers a range of pricing plans to suit different businesses. By understanding the features, pricing, and additional costs associated with each plan, you can make an informed decision about which plan is right for your e-commerce business. Remember to factor in your subscriber count, required features, scalability, and budget to ensure you’re getting the best value for your money.