How do I resend an unopened Mailchimp campaign?
As a marketer, you understand the importance of staying in touch with your subscribers and keeping them engaged. However, sometimes your email campaigns may not get opened or responded to as intended. If you’ve sent an unopened Mailchimp campaign and now want to resend it to your subscribers, you can do so with a few simple steps.
Why resend an unopened Mailchimp campaign?
Before we dive into the process of resending an unopened campaign, let’s discuss why it’s important. Here are some reasons why you may want to resend an unopened campaign:
- Improved deliverability: Resending an unopened campaign can help improve its deliverability, as these messages are less likely to land in the spam filter.
- Boost engagement: Even if the initial campaign didn’t perform well, resending it can help re-engage subscribers who may have missed the first iteration.
- Measure campaign success: Resending an unopened campaign allows you to re-measure the campaign’s performance and see if there were any issues with the first send.
How to resend an unopened Mailchimp campaign
To resend an unopened Mailchimp campaign, follow these steps:
1.
Step 1: Identify the campaign you want to resend
- Log in to your Mailchimp account
- Click on the "Campaigns" tab
- Find the campaign you want to resend and click on it
2.
Step 2: Check the campaign’s performance
- Check the campaign’s performance metrics, such as open rates, click-through rates, and conversion rates
- Analyze the data to see if there were any issues with the initial send, such as a high bounce rate or low open rates
3.
Step 3: Make adjustments (optional)
- If you noticed any issues with the initial send, make adjustments to the campaign before resending it
- Examples of adjustments you can make include:
- Changing the subject line or email title
- Updating the campaign’s content or design
- Adding or removing segments to target specific subscribers
4.
Step 4: Resend the campaign
- Click the "Resend" button on the top-right corner of the campaign page
- Select the subscribers you want to resend the campaign to
- Choose whether to resend the campaign to all or only to those who didn’t open it the first time
- Click "Resend" to send the campaign to your selected subscribers
Additional tips and considerations
- Resend at a later time: If you’re resending a campaign with a time-sensitive offer or promotion, consider resending it at a later time to avoid overwhelming your subscribers.
- Monitor and analyze: Keep an eye on the campaign’s performance after resending and analyze the data to see if the adjustments made an impact.
- Segment and personalize: Use the data to segment your subscribers and personalize future campaigns for better results.
Frequently asked questions
- **Q: Can I resend a campaign that’s already been sent?
A: Yes, you can resend a campaign that’s already been sent, but make sure to check its performance and make necessary adjustments before resending.
- **Q: Can I send the same campaign multiple times?
A: No, Mailchimp has a default limit of one send per campaign per day. If you need to send the same campaign multiple times, you can duplicate the campaign and make necessary adjustments before sending it again.
- **Q: Can I resend a campaign to only those who didn’t open it the first time?
A: Yes, when resending a campaign, you can select the option to resend to only those who didn’t open it the first time.
Conclusion
Resending an unopened Mailchimp campaign can be a valuable strategy to improve deliverability, boost engagement, and measure campaign success. By following the steps outlined above, you can resend an unopened campaign and get a second chance to connect with your subscribers. Remember to analyze the campaign’s performance, make adjustments, and segment your subscribers for better results.